HOME SOLUTIONS ABOUT CONTACT
About Contact
BREAK OUT OF THE PRISON OF BRAND MEDIOCRITY:

Unlock the Power of Brand Codes to Create a Famous Home Service Brand

Unleash Clarity, Stand Out, and Grow Your Business with Our Science-Backed Course Exclusively for Home Service Operators

JOIN BRAND BREAKOUT TODAY! ๐Ÿ‘‰๐Ÿฟ
BREAK OUT OF THE PRISON OF BRAND MEDIOCRITY:

Unlock the Power of Brand Codes to Create a Famous Home Service Brand

Unleash Clarity, Stand Out, and Grow Your Business with Our Science-Backed Course Exclusively for Home Service Operators

JOIN BRAND BREAKOUT TODAY! ๐Ÿ‘‰๐Ÿฟ
As recommended by:
HOW IT WORKS

Master Your Brand's Distinctiveness

in 3 easy steps

(Uncomplicated and stress-free)

Sign up:


Select our affordable on-demand training solution

Get ready for
BIG results:

Let our training guide you on the pathway to more effective marketing of your home service brand

Watch your
revenue grow:

Confidently watch your home service brand win more customers with no additional ad spend

We've builtย โ€œBrand Breakoutโ€ย to share the โ€œproven blueprint we've used to make home service brands โ€œunforgettable and become the โ€œGo-Toโ€ choice for homeowners in need.

Anytime, and at your own pace โ€œBrand Breakoutโ€ will help you to:

  • Enhance Brand Differentiation: Learn how to develop brand codes that make your brand unmistakably unique, setting you apart from competitors in the home service industry.
  • Increase Brand Recognition: Discover how to create brand assets that resonate with your target audience, making your brand more memorable and recognizable.
  • Improve Marketing Effectiveness: Understand the science behind brand codes and how they influence consumer perception, enabling you to create more impactful marketing campaigns.
  • Develop a Consistent Brand: Gain insights into maintaining consistency across all brand communications, ensuring your messaging aligns with your brand codes and resonates with customers.
  • Achieve Greater Customer Engagement: Learn how to leverage brand codes to captivate and engage your audience across various marketing channels, driving higher levels of customer interaction and loyalty.
  • Optimized Brand Strategy: Develop a strategic approach to brand development and management, empowering you to make informed decisions that support long-term brand growth and success.

No stone left unturnedโ€ฆ

From harnessing the potency of distinctive brand assets to selecting your own โ€˜paletteโ€™ of brand codes and more - our โ€œBrand Breakoutโ€ modules give you a no-nonsense, step-by-step path to follow to shine a spotlight on your brand and capture homeowner attention.

Module 1:

Foundation

Unlock the blueprint to brand distinctiveness in the Foundation Module. This isn't just a welcome videoโ€”it's your golden ticket to mastering the art of Brand Codes. Lay a strong foundation and reach new heights in brand recognition.

Key Topics:

  • Differentiation vs. Distinctiveness: Learn why standing out is significantly more important than just being different.
  • The Von Restorff Effect: Understand what gets noticed and why.
  • System 1 & System 2 Thinking: Discover how our thinking affects distinctiveness.
  • Avoiding The Epidemic of Sameness: Understand the pitfalls of blending in and how to avoid them.
  • The Story of the Coca-Cola Bottle: See how iconic brands use brand codes to create lasting impressions.
  • What Are Brand Codes & How They Drive Brand Growth: Explore the power of brand codes in driving growth and recognition.
Module 2:

Building a Powerful โ€œPaletteโ€ of Brand Codes

Dive into creating a dynamic and impactful set of brand codes that will make your brand unforgettable.

Key Topics:

  • Brand Code Types: Identify the different types of brand codes that can enhance your brandโ€™s visibility.
  • Where to Find Brand Codes: Discover the sources of inspiration for unique brand codes.
  • Building a โ€œPaletteโ€ of Brand Codes: Learn to craft a versatile and impactful set of brand codes.
  • The Distinctive Asset Grid: Utilize a powerful tool to measure the effectiveness of your brand codes.
Module 3:

Code Application

Master the application of brand codes to ensure consistency and effectiveness across all platforms.

Key Topics:

  • Brand Code Application: Dos & Don'ts: Get practical tips on implementing your brand codes correctly.
  • Weberโ€™s Law as a Guide: Use this psychological principle to decide when to update or change your brand codes.
  • Code Obscurity: Avoid the traps of unclear or confusing brand codes.
  • Code Application Done Right: See real-world examples of successful brand code usage.
  • Codes as a Unifying Bridge: Align your messaging seamlessly with well-chosen brand codes.
  • The 3 Rules of Code โ€œPlayโ€: Master the essential rules for using brand codes effectively.
  • Internal Use of Brand Codes: Ensure your entire team is on board with your brandโ€™s unique identifiers.
JOIN BRAND BREAKOUT TODAY! ๐Ÿ‘‰๐Ÿฟ

14-Day Money Back Guarantee

Guaranteed safe & secure checkout

All Brand Academy members
get instant access to:

  • Step-By-Step Training: Engaging video content covering course material, delivered by subject matter experts to convey key concepts effectively.
  • Interactive Modules: Interactive modules or lessons that allow learners to engage with the material through quizzes, activities, and discussions.
  • Downloadable Resources: Supplementary materials such as PDF guides, worksheets, and templates to aid in learning and implementation of concepts.
  • Real-Life Examples: Case studies and examples from real-world scenarios to illustrate how brand codes are applied in practice.
  • Expert Insights: Guest lectures or interviews with industry experts sharing insights and best practices related to brand development and marketing.
  • Anytime, Self-Paced Learning: Flexible scheduling, allowing learners to progress through the course at their own pace and convenience.
  • Progress Tracking: Tools or features that enable learners to track their progress throughout the course, such as completion indicators and quizzes.
  • Zero B.S. environment: Straight to the point, zero hype, practical, and actionable advice to help you grow your brand. We're marketers with a shared hunger for succeeding together without the B.S.

Joinย Brand Breakoutย today!

JOIN BRAND BREAKOUT TODAY! ๐Ÿ‘‰๐Ÿฟ

14-Day Money Back Guarantee

Guaranteed safe & secure checkout

Not sure the Brand Breakout is right for you?

BrandWise Academy training isย NOTย for everyone, and truth be told weโ€™d prefer to help figure out if itโ€™s not right for youย BEFOREย you join rather than waste your time. So, letโ€™s cut to the chase.

Who the Academy is for

  • Owners and operators who want marketing solutions specifically designed for the home service industry.
  • Business owners who want to stop wasting time and money on marketing that doesnโ€™t work and instead get a road-tested and proven marketing solution.
  • Home service brands who want to skyrocket their growth and take their brand to the next level.
  • Owners and operators who want to uplevel their in-house marketing person or team.
  • Owners and operators who want to gain the necessary skills to evaluate, guide, and communicate with your existing ad agency.
  • Action takers who are ready to invest the time and energy make their brand famous!

Who the Academy is NOT for

  • Lazy and unserious operators who are unwilling to put the time and effort into implementing what we teach and instead just consume the content with no action.
  • Marketers looking for the next โ€˜shiny objectโ€™ or shortcut.
  • Operators that donโ€™t value their customers - weโ€™re here to make a positive impact!
  • Anyone expecting everything to be done for them. Once you join BrandWise Academy, you need to roll up your sleeves and implement what we teach!
  • Time wasters who litter our community with question after question while not listening to what our supportive community has to offer.

While it might seem a bit odd for us trying to talk you OUT of joining - if the BrandWise Academy training is not the right fit then neither of us benefit. We are FULLY vested in your success and that all starts with making sure our training course is right for you before you join.

If you're one of the following it's 100% for you!

Home Service Owner/Operatorย ย |ย  Marketing Managerย ย |ย  CMOย ย |ย ย Agency

What makes BrandWise Academyย training special?

We've been in the trenches for nearly 20 years, discovering what works and what doesn't when marketing a home service brand. Along the way, weโ€™ve traveled the globe to learn from the brightest minds in marketing.

The results?

Our clientโ€™s companies have supercharged their market share, growth, and profit thanks to our marketing strategies. Weโ€™re not just in the game; weโ€™re way ahead of it.

Choosing us means choosing unmatched marketing knowledge and skills. Weโ€™re bringing to you the kind of marketing knowhow previously reserved for big, multinational brands. Now this knowledge is unlocked and revealed to you.

Our purpose is to give every operator the opportunity to succeed in building a famous home services brand. We believe that building brand equity is the most important task you could ever do to build a business that creates freedom and opportunity.

selected1,000+ Ads Written & Produced

selected$20,000,000+ Negotiated Media Buys

selected17+ Years Experience

What people are saying about

BrandWise Academy

โ€œTom laid out a systematic and repeatable process for building a powerful brand.

He also showed how "the herd" is moving away from effective advertising into left-brain drivel and the opportunity that exists to differentiate with effective right-brain ads.โ€

Craig Andrews

โ€œMy favorite part of the course came when working on my Brand Codes.

I realized that one of my brand codes was wrong because it didn't represent my brand DNA. Knowing what to do, but more importantly WHY was liberating and game changing.โ€

Nathan Huey

โ€œTom helped me identify our unique brand identifiers and establish a solid foundation for our current and future marketing campaigns.

Now my ads are not only creative and compelling but they are COHESIVE! I wish I had taken this course sooner!โ€

Rebecca Rinn Powell

Lock In Brand Breakout Launch Pricing

$497 $297

Save $200!

JOIN BRAND BREAKOUT TODAY! ๐Ÿ‘‰๐Ÿฟ

14-Day Money Back Guarantee

We're confident that you'll love our Brand Breakout course, however if you're not satisfied within your first 14 days then we'll refund you in full without any fuss, no questions asked!

FAQs

Joinย Brand Breakoutย today!

โ€œTom helped me identify our unique brand identifiers and establish a solid foundation for our current and future marketing campaigns. Now my ads are not only creative and compelling but they are COHESIVE! I wish I had taken this course sooner!โ€

โ€” Rebecca Rinn Powell
JOIN BRAND BREAKOUT TODAY! ๐Ÿ‘‰๐Ÿฟ

14-Day Money Back Guarantee

Guaranteed safe & secure checkout